World Travel Market Africa 2025: Branding Gauteng as a Premier Business, Music, and Sports Destination
Gauteng’s Bold Strategy at WTM Africa 2025
At the 2025 World Travel Market (WTM) Africa, Gauteng is set to make a powerful statement as a leading global business, tourism, and cultural destination. Scheduled to take place from April 9-11 at the Cape Town International Convention Centre (CTICC), this prestigious event offers Gauteng the perfect platform to showcase the province’s diverse offerings and innovative approach to business tourism. With the upcoming G20 summit poised to put Gauteng on the world stage, the Gauteng Tourism Authority (GTA) is leveraging this opportunity to position the province as a dynamic and thriving hub for international business, music, and sports.
At WTM Africa 2025, the GTA will employ a strategic branding approach that emphasizes Gauteng’s strengths in business, music, and sports. By integrating these key elements into its branding efforts, Gauteng is not only enhancing its appeal as a prime destination for tourism and investment but also highlighting the province’s potential to become a leading player on the global business stage.
G20: Boosting Gauteng’s Global Business Identity
The G20 summit, one of the most important international events, will be hosted in Gauteng, bringing together global leaders, diplomats, and industry professionals to discuss crucial economic and political issues. This momentous occasion serves as a critical point for the Gauteng Tourism Authority to align the province’s branding strategy with international business trends and attract key decision-makers.
At WTM Africa 2025, the GTA will highlight Gauteng’s business-friendly environment, underscoring its capacity to host large-scale events, conferences, and high-profile meetings. With a robust infrastructure of modern business centers, conference venues, and luxury accommodations, Gauteng is already well-positioned to serve as a business hub for both African and international markets.
By showcasing the province’s readiness to host prestigious events like the G20, the GTA is sending a clear message: Gauteng is a trusted, sophisticated, and accessible destination for global business and trade. The G20 is not just a one-time opportunity—it is part of a broader strategy to establish Gauteng as a long-term leader in business tourism and economic development.
Gauteng as the Home of Amapiano: A Global Music Powerhouse
In addition to its business appeal, Gauteng is making waves on the global music scene, particularly with Amapiano, a genre that originated in the province and has taken the world by storm. The GTA’s strategy at WTM Africa 2025 will feature a bold musical activation that celebrates Amapiano as the soundtrack of Gauteng’s vibrant culture. This activation aims to position Gauteng as not just a tourism destination but a global leader in music innovation and cultural influence.
Through collaborations with local music stars, including DJ Kabza De Small—one of the genre’s pioneers—the GTA will offer attendees an immersive Amapiano experience. Live performances, masterclasses, and behind-the-scenes discussions will allow visitors to gain deeper insights into how Gauteng became the epicenter of this global musical phenomenon.
The inclusion of Amapiano as a central theme at WTM Africa is not only about showcasing the province’s cultural diversity but also highlighting its role as a creative incubator for music, art, and entertainment. As the genre continues to grow in popularity worldwide, the GTA sees an opportunity to harness this global trend to attract a new generation of travelers, investors, and music enthusiasts to Gauteng.
Also Read: Gauteng Investment Conference 2025
Sports as a Gateway to Business and Tourism
Gauteng’s sports offerings are another pillar of its strategic branding approach at WTM Africa 2025. The province boasts world-class sporting venues that have hosted major international events, including the 2010 FIFA World Cup, the Rugby World Cup, and ICC Cricket World Cup tournaments. In addition to traditional sports like soccer, rugby, and cricket, Gauteng also features cutting-edge facilities for golf, athletics, and motorsports.
At WTM Africa 2025, the GTA will shine a spotlight on Gauteng’s exceptional sporting infrastructure, which is perfectly suited for hosting global tournaments and large-scale sports events. Whether it’s the iconic FNB Stadium (Soccer City), Loftus Versfeld, or Ellis Park Stadium, Gauteng has the venues to accommodate world-class sporting events that attract visitors from all over the globe.
The Gauteng Sporting Showcase at WTM Africa will provide attendees with an exclusive look at the province’s state-of-the-art sporting facilities, while the Golf Virtual Reality Stand will offer a unique experience to virtually explore some of Gauteng’s premier golf courses. This innovative virtual reality activation will allow visitors to experience fly-throughs of renowned courses like Glendower Golf Club, Serengeti Golf & Wildlife Estate, and Royal Johannesburg, and even compete in simulated rounds. This initiative highlights Gauteng as an ideal destination for sports tourism and offers valuable insights for event planners and sports organizations looking to host major tournaments.
Sports tourism is a rapidly growing segment of the global travel industry, and Gauteng is positioning itself as a key player in this space. The combination of world-class venues, international sports events, and a strong commitment to providing top-tier facilities makes Gauteng a prime destination for sports lovers, athletes, and investors.
A New Era for Gauteng’s Business and Tourism Brand
As Gauteng prepares to take center stage at WTM Africa 2025, the province’s strategic focus on G20, music, and sports will help elevate its global profile. By highlighting these three pillars—each representing a vital aspect of Gauteng’s identity—the Gauteng Tourism Authority is setting the stage for a future in which Gauteng is recognized as not just a cultural hub, but a dynamic business and tourism powerhouse.
From world-class business infrastructure and cutting-edge music experiences to iconic sports events, Gauteng offers a unique blend of opportunities for both international tourists and investors. The GTA’s strategic branding efforts at WTM Africa 2025 will play a pivotal role in attracting global attention and driving sustained growth in Gauteng’s tourism and business sectors for years to come.
With the world’s eyes on Gauteng, the province is poised to establish itself as a leading global destination for business, culture, and sports, forging new connections and creating exciting opportunities for the future.
